Client :
Chris Daley Music
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Chris Daley Music
Click-Through Rate (CTR) Analysis:
This month, the Chris Daley Music website recorded 340 impressions, indicating solid visibility in search engine results. These impressions show that the site is being presented frequently for relevant search queries, positioning it well to attract potential visitors. However, with only 23 clicks this month, there is room for improvement in user engagement. To bridge the gap between visibility and engagement, consider refining meta titles and descriptions to make them more compelling and aligned with user intent. Additionally, analyzing and optimizing the content for high-performing keywords could help increase click-through rates and drive more relevant traffic to the site.
Keyword Performance:
The Chris Daley Music website has seen steady growth in keyword performance this month, reflecting an increasing relevance for terms like "chris daley", "the marquis covent garden", "chris marquis biography" and "daley music". While specific keywords weren’t detailed, the general upward trend suggests that more users are searching for services associated with Chris Daley Music. This positive movement in keyword rankings may lead to an increase in organic traffic, as search queries become more aligned with the site’s offerings.
Additionally, the following pages attracted notable traffic:
https://www.chrisdaleymusic.com/event-details/chris-daley-live-at-wapping-marketvel
https://www.chrisdaleymusic.com/event-details/the-railway-billericay-beer-festival-2024
On-Page SEO:
The on-page SEO score for the Chris Daley Music website is 91, which shows that the on page condition is on good state but room for improvement. The website’s content and internal structure are in place, but further work on optimizing meta tags, keyword integration, and internal linking could help improve visibility. Focusing on enhancing keyword relevance, improving the quality of content, and optimizing meta data will boost organic traffic and support stronger search engine rankings.
Off-Page SEO:
The website currently has 2 backlinks, which are essential for boosting the website’s authority and credibility in search engine results. Backlinks act as external validation, signaling that other sites find the content valuable and trustworthy. Additionally, 11 linking domains contribute to the site’s reputation, though there is potential to expand this further. To strengthen Chris Daley Music’s online presence, the focus should be on acquiring more backlinks from authoritative and relevant music or industry-related websites. This will increase the site’s domain authority and improve its overall search engine ranking.
Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1
GOOGLE CLICKS
23
IMPRESSIONS
340
CTR
6.76
GOOGLE ADS CAMPAIGN
CLICKS
113
IMPRESSIONS
1.54K
AVG.CPC
£1.47
CTR
7.33%
AD OPTIMIZATION SCORE
96%
CAMPAIGN COST
£166
Campaign Status
As per your request, the campaigns were split into two separate ones, each allocated a budget of £4.30. This change has caused the campaigns to fall out of the optimized state, resulting in zero impressions due to insufficient daily budget.
Additionally, the following keywords were added based on your instructions. Unfortunately, these keywords have negatively impacted the Quality Score and Ad Strength, reducing the overall performance of the campaigns:
"Business Events"
"Office Party"
"Awards Party"
"Business Awards"
"Private Parties"
"Private Events"
"Live Entertainment"
To manage the low budget, the campaign’s bidding strategy was switched from Manual CPC to Maximize Conversions, allowing Google’s AI to automatically allocate CPC. However, this shift, combined with the limited budget and phrase keywords, further decreased the campaign’s efficiency.
Recommendation for Improvement
To address these issues and restore campaign performance, we propose the following:
Remove Irrelevant Keywords: Keywords that have lowered Quality Score and Ad Strength should be eliminated. This will help focus the campaign on high-intent, relevant terms.
Consolidate Campaigns: Create a single campaign with a minimum daily budget of £20.
Structure the campaign into two Ad Groups. This will ensure proper budget distribution and better optimization opportunities.
These steps will help regain control over the campaign and enhance its performance in line with your business goals.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.