Client :
Chris Daley Britmmode Studio
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "Chris Daley," this month has recorded 310 impressions, indicating that users are actively seeing the site in search results. This level of visibility highlights the effectiveness of the website's SEO strategies and its presence in search engines. An impression refers to the number of times the website has appeared in search results or been displayed to users, showcasing the potential to reach a broader audience. This data provides an opportunity for Chris Daley to enhance user engagement and convert these impressions into meaningful interactions with potential clients.
Click: This month, the Chris Daley website reported 41 clicks, reflecting a 37% growth compared to last month. This increase is a positive sign of user engagement and interest in the site. To build on this momentum, it may be helpful to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are compelling enough to attract even more clicks. Additionally, evaluating the relevance of the keywords driving impressions could help align the content more closely with user intent, further enhancing engagement and boosting click-through rates.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
chris daley
chris daley the voice
britmod
chris daily
daley music
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
https://www.chrisdaleymusic.com/event-details/chris-daley-hide-away-release-party-at-the-marquis
https://www.chrisdaleymusic.com/post/unpacking-the-influences-from-mods-to-modern-rockpen_spark
On-page SEO:
The on-page SEO analysis for Chris Daley reveals an impressive score of 91, This high score reflects well-structured content, effective use of keywords, and optimized meta tags, all of which enhance the user experience and improve the site's chances of ranking higher in search results. Maintaining this level of optimization will help Chris Daley attract more organic traffic, So keeping the On page score high plays a impressive roll for website SEO.
Off-page SEO:
Back links: Chris Daley currently boasts a total of 2 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on Chris Daley valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 14 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of Chris Daley. To build on this strong foundation, Chris Daley should continue to foster more relationships with high and related linking domains.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
3
SPAM SCORE
0
GOOGLE CLICKS
41
IMPRESSIONS
310
CTR
13.2%
GOOGLE ADS CAMPAIGN
CLICKS
65
IMPRESSIONS
710
AVG.CPC
€1.45
CTR
8.07%
AD OPTIMIZATION SCORE
92.9%
CAMPAIGN COST
€90
Campaign Status Report - October
Campaign Status: In October, your campaign was run with manual CPC and exact match strategies and optimized accordingly. Based on your requests, the keywords were changed to phrase match, which led to some ads appearing for unrelated keywords. We reviewed the campaign daily and added unrelated keywords like "band looking for drummer near me," "wedding bands looking for singers," "wedding singers ireland," "fiver singer," and "how much does it cost to hire a band" to the negative keywords list to prevent ads from showing for these terms.
Currently, the "search impression share" for keywords is approximately 14%, meaning your ad is displayed in 14% of users' Google searches. However, due to effective optimization, your ad ranks among the top four results on Google 75% of the time, which is a considerable and impressive rate.
Budget Recommendation: If you would like to increase the "search impression share" to 30%, it is recommended to raise the daily budget from $8.6 to $20. Otherwise, the current trend can continue with the existing budget.
Actions Taken in October:
Weekly review of keywords and removal of irrelevant keywords.
Adding relevant keywords weekly, such as "hire musicians for wedding," "hire wedding singer," and "local wedding singers."
CPC optimization to achieve the best cost efficiency.
Next Month's Plan: In October, the "Microsoft Clarity" tool was installed on your website to analyze user behavior next month and identify areas for website improvement. This optimization will help increase conversions.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.