Client :
Carol Schubert Yoga
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
Carol Schubert Yoga is laying the groundwork for greater visibility in search engines. The website is attracting its first wave of keyword recognition and showing healthy technical SEO signals. These early wins are a strong sign that the site is on the right path to long-term growth and awareness within the wellness and yoga space.
2. Website Authority & Backlink Profile
Linking Domains: 18 — indicating an emerging and trustworthy network of external references.
Domain Authority: Reached 11, which is a strong number for a developing site.
Spam Score: Low and clean at 1%, confirming a quality backlink profile.
Backlinks: 113 backlinks helping to support early SEO momentum.
3. Traffic and Search Metrics
Authority Score: 2 — a foundational starting point for long-term domain credibility.
Organic Search Traffic: While new, the site has already started to show up in search results.
Traffic Distribution: Primarily organic and local-based interest, suitable for personalized yoga services.
4. Search Impressions & Clicks
Total Impressions: 119 — an encouraging start to search presence.
Clicks: 4 — showing users are beginning to engage with the brand online.
5. Top Performing Queries
Search queries starting to gain traction:
“carol schubert” — 1 click (↑1)
This indicates promising brand recognition and the potential to build on personal search traffic.
6. Top Performing Pages
Pages beginning to gain visibility in search:
/contact — 26 impressions (↑4)
/account/library — 4 impressions (↑1)
7. Recommendations & Next Steps
Continue optimizing content with Carol’s name and local yoga service keywords.
Add blog content that answers common yoga and wellness questions to broaden search reach.
Encourage local citations and listings in wellness directories for improved discoverability.
Add meta descriptions and schema markup to improve how pages appear in search.
Consider light link-building campaigns with local businesses or guest blogs to expand backlinks.
8. Glossary of Terms
Domain Authority (DA): Estimates how well a site ranks in search (scale 1–100).
Spam Score: Indicates the risk level of backlinks — lower scores are better.
Organic Search Traffic: Users who arrive via unpaid search engine results.
Impressions: Number of times the site appears in search results.
Clicks: Number of users who clicked on the site from those results.
Keywords: Search terms that lead users to the website.
Backlinks: Links from other websites pointing to this one — crucial for SEO.
Authority Score: A measurement of the site’s SEO performance and visibility potential.
SEO & ANALYTICS
DOMAIN AUTHORITY
11
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
4
IMPRESSIONS
119
CTR
3.36%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.