Client :
Carol Schubert Yoga
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Carol Schubert Yoga
Click-Through Rate (CTR) Analysis:
This month, the Carol Schubert Yoga website recorded 160 impressions, indicating solid visibility in search engine results. These impressions show that the website is being shown to users who are likely searching for yoga-related content. However, the site only received 5 clicks, suggesting there is potential to improve engagement. To increase this number, consider refining meta titles and descriptions to make them more compelling and closely aligned with what users are searching for. Additionally, focusing on content optimization around high-performing keywords can help increase the CTR, turning more impressions into clicks and driving more relevant traffic.
Keyword Performance:
Several keywords related to Carol Schubert Yoga saw positive movement this month, indicating that the website is becoming more relevant for users searching for terms like "ryt means", "a carol for two online", "carola schubert" and "schubert teacher". While these keywords are gaining visibility, further optimization for long-tail keywords specific to Carol Schubert’s offerings could improve the site’s performance even more. As search queries become more targeted, increasing organic traffic and relevancy to users will be the key focus moving forward.
Additionally, the following pages on the website received notable attention this month:
On-Page SEO:
The on-page SEO score for the Carol Schubert Yoga website is 91, which is a solid foundation and has a great structure. The website features well-structured content, relevant keywords, and optimized meta tags, all of which contribute to a positive user experience. To further enhance its search rankings, ongoing attention to refining both content and metadata is recommended. Improving keyword relevance and ensuring high-quality content will help maintain a steady growth of organic traffic and bolster the site’s SEO performance.
Off-Page SEO:
The website currently has 14 backlinks, which is a good start in terms of strengthening its authority in search engine results. Backlinks are valuable for building trust and signaling to search engines that the content on Carol Schubert Yoga is credible and relevant. Additionally, with 10 linking domains, the website has a fair base of credibility. To improve its online presence, the website should focus on acquiring more backlinks from reputable, industry-related sources. Increasing the number of high-quality linking domains will enhance the website’s domain authority and contribute to better overall search rankings.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
5
IMPRESSIONS
160
CTR
3.12
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.