Client :
BTS Customs
Monthly Maintenance Report | Jun 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
97
IMPRESSIONS
540
AVG.CPC
$1.27
CTR
17.67%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$121
Actions Taken in June:
This month, the primary focus was on expanding the keyword set by identifying high-potential search terms from the Search Terms Report and adding them to the campaign as targeted keywords. These new keywords demonstrated strong intent and are expected to attract highly relevant leads. Each was added with an average CPC bid of $1.20 to maintain cost-efficiency while improving reach.
New keywords added:
[camper conversion specialists]
[camper conversions near me]
[camper van converters near me]
[custom camper van conversion companies]
[custom van conversions near me]
To support this update and improve ad relevance, the headline "Camper Conversion Specialists" was also added. This change aims to increase the Quality Score of related keywords and improve CTR by aligning more closely with user search intent.
In addition to keyword expansion, standard optimization routines were performed throughout the month:
Weekly review of Search Terms Reports to identify and exclude irrelevant traffic
Ongoing bid adjustments to balance cost and visibility
Monitoring of CTR and CPC trends across all active ad groups
Refinement of ad copy and headline structure to improve engagement
Expansion of the negative keyword list to reduce budget waste
These combined efforts are intended to improve lead quality, increase ad efficiency, and ensure continued growth in relevant search visibility.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.