Client :
BTS Customs
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
120
IMPRESSIONS
780
AVG.CPC
$1.26
CTR
16.26%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$160
Keyword Optimization – May
As in previous months, all irrelevant keywords identified through the Search Terms Report were reviewed and added to the negative keyword list, ensuring a clean and highly targeted search term profile. Examples of excluded keywords include:
[camper conversion]
[campervan conversion]
[campervan diy]
[cargo van camper conversion]
[convert a van to live in]
[conversion van]
[how to build a camper van step by step]
In addition, several generic keywords with low conversion performance were removed from the active keyword list to prevent ad triggers from broad, non-targeted searches. These keywords include:
[campervan conversions]
[conversion vans]
[mini van conversion]
[sprinter conversion]
[van conversions bc]
The primary focus this month was to align ad triggers with high-intent users actively searching for the offered services. To achieve this, the following long-tail, service-specific keywords were added to the keyword list:
[van modification near me]
[camper van conversion near me]
[van conversion near me]
[van conversion services near me]
The overarching strategy was to shift away from generic terms and double down on highly specific, conversion-oriented long-tail keywords to improve ad relevance and overall campaign ROI.
Additionally, headline optimization efforts were implemented during the month. As a result, quality scores for several keywords increased—reaching as high as 8 in some instances—further enhancing ad rank and performance.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.