Client :
Bts Customs
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
515
IMPRESSIONS
83.2 K
AVG.CPC
$0.33
CTR
0.62%
AD OPTIMIZATION SCORE
96.9%
CAMPAIGN COST
$172
Campaign Status Overview
The campaign is performing well, achieving a high number of clicks at a low cost. For the upcoming month, we plan to implement several effective optimizations to further increase the CTR and overall campaign efficiency.
Actions Taken for Campaign Optimization in July
Last month, we analyzed and monitored the words that triggered your ads so that we could optimize them for next month.
Planned Actions for the Next Month
1. Update Landing Page:
To increase conversions, the landing page will be changed to the homepage, providing visitors with more comprehensive information about your business.
2. Incorporate Local Keywords:
Local keywords will be added to the search keyword list to attract more local customers.
3. Remove Irrelevant Keywords:
Some keywords in the search keyword list are not relevant to your business and will be removed to enhance the campaign's effectiveness.
4. Filter Irrelevant Keyword Matches:
Ads are currently being displayed for numerous irrelevant keywords. Next month, we will filter these out to ensure ads are shown only for relevant terms.
5. Change Match Types:
The match type of keywords will be changed from broad match to exact match to prevent ads from being displayed for unrelated search terms. In broad match, ads appear for related and varied searches, while in phrase match, ads show only for searches containing the exact phrase in the specified order.
6. Optimize Bid Strategy:
The bid strategy will be revised to reduce campaign costs while maintaining high performance.In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad.
7. Refine Ad Titles:
Ad titles will be further optimized to increase the CTR and attract more clicks. CTR (Click-Through Rate) is the percentage of people who click on an ad after seeing it.
Expected Outcomes
By implementing these changes, we anticipate an improvement in the campaign's performance in the coming months. These optimizations are designed to reduce costs, increase relevant traffic, and improve the overall return on investment.This strategic approach will help us achieve your advertising goals and enhance the effectiveness of your Google Ads campaign. We look forward to seeing positive results and significant improvements in the next reporting period.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.