Client :
BTS Customs
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
146
IMPRESSIONS
744
AVG.CPC
$1.23
CTR
19.62%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$180
Tasks Completed in April
The campaign was reviewed and optimized on a weekly basis. During this process, several irrelevant keywords that were unintentionally triggering ads were identified and added to the negative keyword list. Some examples include:
[where to purchase stainless steel]
[where to buy tube steel near me]
[where to buy steel tubing near me]
[what type of stainless steel is 304]
[what's 304 stainless steel]
To improve landing page experience and boost Quality Scores, each keyword was redirected to a dedicated landing page relevant to its content. For example, users searching for [stainless steel tubing] were directed to the Stainless Steel Tubes page instead of the homepage, resulting in a more relevant and user-friendly experience.
Recommendations for Further Improvement
Since you offer a wide range of products, we recommend creating separate ad groups for each product category instead of using one group for all. This allows for more tailored headlines and ad copy, which can help improve CTR and conversion rates by ensuring each ad is highly relevant to the user’s intent.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.