Campaign Performance Update

Campaign Status:

Your campaign is performing reasonably well, but since the daily budget is currently limited to $6, it’s difficult to achieve a high number of conversions. To see better results, we recommend increasing the daily budget to $13. Please let us know if you agree to this adjustment.

Actions Taken in September:

We paused the previous campaign and launched a new one with a Manual CPC strategy. This approach was chosen to reduce the number of irrelevant keyword matches that were driving up costs. With the Manual CPC strategy, we can control and manage the Max CPC for each keyword. This allows us to allocate higher Max CPC to the keywords that are more likely to generate conversions, thereby maximizing results.

Occasionally, your ads were triggered by irrelevant keywords. As we monitor your campaign daily, we quickly added these terms to the Negative Keywords list to ensure your ads don’t get triggered by these searches. Here are some examples of the irrelevant keywords we filtered out:

1-amazing sprinter van conversion
2-atlas van conversions
3-build your own motorhome
4-camper van conversion steps
5-campervan construction

Throughout September, we consistently reviewed and adjusted the Max CPC for different keywords to ensure we get the maximum clicks at the lowest possible cost. The following keywords generated the most clicks for your campaign last month:

1-van conversion: 8 clicks
2-sprinter van conversions: 5 clicks
3-sprinter van conversion: 5 clicks

Planned Actions for October:

We will be adding new keywords to the Search Keyword list and further optimizing the existing ones to increase impressions.

To enhance the Quality Score, we may add new content to your landing page and leverage the highest-impression keywords. This will help reduce campaign costs and further improve the Quality Score.

Glossary of Terms:

• Manual CPC: A bidding strategy where we manually set the maximum amount you're willing to pay per click on your ads.

• Max CPC: The highest bid amount you’re willing to pay for a click on a specific keyword.

• Conversions: The number of desired actions (e.g., form fills, purchases) generated from the campaign.

• Negative Keywords: Keywords added to prevent ads from showing up for irrelevant search queries, ensuring better targeting.

• Impressions: The number of times your ad is shown to users in search results.

• Quality Score: A score assigned by Google based on the relevance and quality of your ads, keywords, and landing pages, affecting the cost and ranking of your ads.