Campaign Overview

During August, we made several strategic changes to the Google Ads campaign to improve its effectiveness and better target potential customers. Here’s a summary of the key actions and outcomes:

• Landing Page Update: The landing page was changed from the "Contact Us" page to the homepage, where users can view your portfolio before making an inquiry. This change is expected to build user trust and potentially increase conversion rates.

Keyword Optimization

• Removed Keywords: We removed irrelevant keywords from the campaign that were not aligned with your services. Some of these include:[vancity vanlife]
  [van life]
  [rvs]
  [big van]
  [rv]
  [kimbo camper]
  [camper van british columbia]
  [truck camper]
  [northern lite campers canada]
  [rent to own campers]
  [small camper]
  

• Added Keywords: To attract more targeted traffic, we added the following relevant keywords to the campaign:Camper van conversion
  Custom camper designer
  Camper remodeling
  Van life custom builds
  Camper cabinet making
  Camper interior design
  Van life storage solutions
  Custom van cabinetry
  

Ad Copy Optimization

• New Headlines: To improve the Click-Through Rate (CTR), Quality Score, and reduce costs, we added the following headlines to the ads:Transform Your Van into a Home
  Custom Campervan Conversions
  Camper van conversion near me
  Custom Camper Van builder
  

Next Steps

Currently, your campaign is using the Maximize Conversions strategy, where Google’s AI decides the amount to charge per click to maximize conversions. In the upcoming month, we plan to launch a new campaign using the same keywords but switch to a Manual CPC strategy. This will give us more control over the cost per click and help in managing the campaign budget more effectively.

Glossary of Terms

• Landing Page: The web page users are directed to after clicking on an ad.

• Conversions: The desired actions taken by users after clicking on an ad, such as filling out a form or making a purchase.

• Keywords: Specific words or phrases that trigger your ads to appear when users search for them.

• Click-Through Rate (CTR): The percentage of impressions that resulted in a click. It is calculated by dividing the number of clicks by the number of impressions.

• Quality Score: A metric used by Google Ads that measures the relevance and quality of your keywords, ads, and landing pages.

• Maximize Conversions: An automated bidding strategy where Google Ads sets bids to help get the most conversions for your campaign while spending your budget.

• Manual CPC: A bidding strategy where you manually set the maximum amount you're willing to pay for each click, allowing for more precise budget management.