Client :
BTS Customs
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
147
IMPRESSIONS
898
AVG.CPC
$1.23
CTR
16.37%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$181
Google Ads Campaign Monthly Report
Over the past month, we have implemented several key optimizations to enhance the performance and efficiency of your Google Ads campaign. As part of our ongoing campaign management strategy, we conducted weekly performance reviews to ensure that your ads are reaching the right audience while maintaining cost-effectiveness.
Key Actions Taken:
Campaign Optimization & Bid Adjustments:We continuously monitored the campaign’s performance and made necessary CPC adjustments to ensure optimal ad placement and improved ad rank.
Bidding strategies were refined based on keyword performance data, ensuring that high-value keywords receive adequate budget allocation.
Negative Keyword Implementation:To prevent wasted ad spend and improve targeting precision, we carefully reviewed search term reports and identified irrelevant or low-intent queries.
The following keywords were added to the negative keyword list to refine audience targeting and exclude searches that do not align with your business objectives:[best camper van conversion]
[best sprinter van conversions]
[build a van]
[how to convert a van]
[how to transform van into camper]
[transform a van into a camper]
Ad Copy & Landing Page Review:We ensured that your ad copy remains engaging, relevant, and aligned with user search intent to improve click-through rates (CTR).
Regular checks were conducted to ensure that landing pages are optimized for conversions, providing a seamless user experience.
Looking Ahead
Moving forward, we will continue to monitor campaign performance, refine keyword targeting, and make data-driven optimizations to maximize your return on investment (ROI). Our goal is to keep improving ad efficiency while ensuring that every dollar spent delivers the highest possible value.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.