Client :
Bts Customs
Google Ads Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
151
IMPRESSIONS
654
AVG.CPC
$1.15
CTR
22%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
169
Campaign Status:
Your campaign is currently optimized, with a "search impression share" of approximately 63%, meaning your ad appeared in 63% of users' Google searches. Furthermore, due to effective optimization, your campaign ranked within the top four results on Google in 75% of cases where it appeared—a strong and noteworthy achievement.
Budget Recommendation:
To increase the search impression share to 80%, we recommend raising the daily budget from $6 to $12. Otherwise, the current performance can be maintained with the existing budget.
Actions Taken in October:
Weekly review of keywords and removal of irrelevant ones, such as "how to convert van," "how to camperize a van," "how to camper conversion," "van camper conversion," and "convert minivan to camper."
Weekly review of keywords and addition of relevant keywords, such as "van converters near me" and "van conversion companies near me."
Optimized CPC (cost per click) to achieve the best cost efficiency.
Plan for Next Month:
In October, we installed the Microsoft Clarity tool on your website, allowing us to analyze user behavior next month. This analysis will help identify areas for improvement on the website, ultimately contributing to increased conversions.
Glossary of Terms:
Search Impression Share: The percentage of times your ad was shown out of the total available opportunities.
CPC (Cost Per Click): The amount paid each time a user clicks on your ad.
Conversion: A desired user action, like a purchase or sign-up, resulting from your ad.
Microsoft Clarity: A web analytics tool that tracks user interactions on your site to provide optimization insights.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.