Client :
BookBale
Monthly Report | August 2023
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
No Specific Notes.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
13
SPAM SCORE
1%
GOOGLE CLICKS
74
IMPRESSIONS
276
CTR
26.8%
GOOGLE ADS CAMPAIGN
CLICKS
508
IMPRESSIONS
63.5k
AVG.CPC
$1.02
CTR
0.80%
AD OPTIMIZATION SCORE
77.7%
CAMPAIGN COST
$517
The campaign has successfully completed its test phase and has qualified for the coupon, which is currently being utilized instead of the budget. However, several critical points warrant discussion as we navigate a competitive landscape in the world of books and e-readers.
Given the fierce competition, it's essential to reassess our keyword strategy. I recommend revising the keywords based on the research we've conducted (detailed in our Google Chat discussions).
Additionally, considering the inclusion of popular author names, book titles, and renowned writers as keywords can potentially broaden our reach and attract a more specific and engaged audience. (Let us know about this point)
In the realm of ad copy, it's vital to craft headlines and descriptions that are not only convincing but also compelling enough to inspire action. This is especially crucial on a platform that may not be as widely recognized as Amazon and Kindle.
By highlighting unique selling points, customer benefits, and creating a sense of urgency or curiosity in our ad text, we can enhance our ad's effectiveness.
In summary, optimizing the keyword strategy and refining ad copy to stand out in a competitive market is pivotal for the success of this campaign. Utilizing the Google coupon is a valuable opportunity, and with strategic adjustments, we can work towards generating a sustained stream of subscribers on this platform, even in a fiercely competitive industry.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.