Client :
Blue Jay Gables
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
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Monthly Website Maintenance Report: Blue Jay Gables
Reporting Period: July 2025
We're pleased to present an initial foundational overview for the new Blue Jay Gables website. This report focuses on the site's core digital health, which is a perfect starting point for building a strong and credible online presence.
1. Executive Summary: A Perfect Starting Point for a New Website
As a new website, Blue Jay Gables is starting with a clean and healthy digital foundation. The initial metrics are exactly what we'd expect, and the most important indicator—a low spam score—is in excellent shape. This report outlines the solid starting point from which we will build authority, credibility, and traffic over time.
2. Domain Strength & Backlink Profile: A Clean Slate for Success
Blue Jay Gables has been launched with a strong and clean foundation, which is ideal for a new website:
Domain Authority (DA): 1 - A starting Domain Authority score of 1 is completely normal for a new website. This score represents the first step on a journey to build a powerful and authoritative domain.
Spam Score: 1% - An outstandingly low spam score, which is a fantastic indicator of a clean backlink profile. This is crucial for a new website as it means we are starting with no negative baggage and can focus entirely on building high-quality links.
Backlinks: 0 - A backlink count of 0 is to be expected for a new site. This represents a blank canvas, and the strategy moving forward will be to build a high-quality, natural, and powerful backlink profile.
3. Key Achievements & Next Steps: Building from a Solid Foundation
This report highlights that Blue Jay Gables has successfully laid a solid and clean foundation for its digital presence. The website is now ready for an active SEO strategy to start building authority and attracting visitors.
Looking Ahead (Positive Recommendations):
Content Strategy: The most important next step is to create valuable, high-quality content that is relevant to your services. This content will be the foundation for attracting organic traffic and building authority.
Foundational Backlinks: Begin a strategic outreach program to acquire foundational backlinks from relevant directories, local business associations, and other high-quality websites.
Local SEO Optimization: If applicable, ensure your Google My Business profile is fully optimized, as this is crucial for attracting local searches and is often one of the first places new websites can gain visibility.
Social Media Presence: Use social media channels to share your content and build initial brand recognition and traffic.
We are confident that with this solid and clean foundation, Blue Jay Gables is in an excellent position to successfully grow its online influence and connect with its target audience!
Glossary of Terms
Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).
Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).
Backlinks: Links from other websites pointing to your website, signaling value to search engines.
Referring Domains: The number of unique websites linking to your site.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
-
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.