Client :
Black Cat Importers
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
Black Cat Importers saw a noticeable boost in visibility throughout May, with a 14% increase in impressions and steady performance across multiple product-related keywords. While there was a slight dip in clicks, continued keyword optimization and content performance suggest strong long-term potential in organic reach and brand awareness.
2. Website Authority & Backlink Profile
Linking Domains: 99 domains — a robust and expanding backlink network.
Domain Authority: Strong improvement at 18, reflecting growing online credibility.
Spam Score: Excellent at 1%, indicating very clean, high-quality links.
Backlinks: 201 total backlinks are helping to reinforce the site’s SEO strength.
3. Traffic and Search Metrics
Authority Score: 8 — maintaining stability as the site scales up its visibility.
Organic Search Traffic: 154 visits (↑6.2%) — indicating a steady stream of organic visitors with continued growth potential.
Traffic Distribution: Largely North American, well-aligned with the brand’s product and target markets.
4. Search Impressions & Clicks
Total Impressions: 32,619 (↑14%) — a significant increase, showing high exposure.
Clicks: 273 (↓6%) — a small decline, likely impacted by click-through rates rather than visibility.
5. Top Performing Queries
These search terms contributed the most to visibility increases:
“canadian candy” — 203 impressions (↑148)
“midnight candy bar 1930s” — 101 impressions (↑101)
“sour patch kids history” — 98 impressions (↑94)
“pepsin gum” — 136 impressions (↑89)
“aero chocolate” — 94 impressions (↑81)
6. Top Performing Pages
Top content pages generating traffic:
/post/the-rise-of-sour-patch-kids — 991 impressions (↑891)
/post/history-of-milky-way-chocolate — 2,615 impressions (↑835)
/post/aero-chocolate-bar — 3,386 impressions (↑460)
7. Recommendations & Next Steps
Optimize meta descriptions and headlines for top-performing blog posts to improve CTR.
Continue publishing candy history-themed posts, which are attracting strong interest.
Strengthen internal linking between blog posts and product pages to encourage conversions.
Explore seasonal content strategies aligned with holidays or nostalgic candy trends.
Review user engagement data (bounce rate, time on page) to fine-tune article layout and CTA placement.
8. Glossary of Terms
Domain Authority (DA): Score (1–100) that predicts search engine ranking strength.
Spam Score: A measure of backlink quality — lower scores indicate safer, cleaner profiles.
Organic Search Traffic: Unpaid visits from search engines.
Impressions: How often a page appears in search engine results.
Clicks: The number of times users click on the site from search results.
Keywords: Terms or phrases users search for that relate to the site's content.
Backlinks: External links pointing to the site, helping boost domain authority.
Authority Score: A combined metric that measures overall domain SEO performance.
SEO & ANALYTICS
DOMAIN AUTHORITY
18
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
273
IMPRESSIONS
32619
CTR
0.83%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.