Client :
Black cat importers
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Click Rate Analysis:
Impression: The website received approximately 15,006 impressions, which has a 10% growth coparing to the previous month. There's a growing trend in the past week of the month.
Click: The website recorded 219 clicks last month, resulting in a CTR of 1.4%. Comparing with last month the numer of clicks shows a is nearly persistent with the previous month.
Keyword Analysis:
The following queries have shown promising results in terms of clicks and impressions during the previous month:
"pringles history"
"pringles origin"
"haribo facts"
"when was pringles invented"
"black cat candy"
These keywords align well with the website's theme and are likely driving relevant traffic.
Although pages listed below have drawn the most impressions and clicks:
https://www.blackcatimporters.com/post/history-of-milky-way-chocolate
https://www.blackcatimporters.com/post/pringles-history-and-information
On-Page SEO Analysis:
The website's on-page SEO score of 77 indicates a good foundation. This is a positive sign as it suggests that the page titles, descriptions, headers and other on-page related issues are optimized according to recommended guidelines.
Off-Page SEO Analysis:
Backlinks
The website has a relatively small number of backlinks (228) at this stage. While this is a starting point, building a more substantial backlink profile is crucial for improving search engine rankings.
Linking Domains
The number of domains linking to the website (30) is a positive indicator. These domains likely contribute to the website's authority and visibility in search results.
Ensuring that the linking domains are relevant to the website's topic is good to consider. Backlinks from relevant websites can provide a stronger signal to search engines.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
16
LINKING ROOT DOMAINS
33
SPAM SCORE
1
GOOGLE CLICKS
219
IMPRESSIONS
15006
CTR
1.4%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.