Client :
Black Cat Importers
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: www.blackcatimporters.com
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of Black Cat Importers' website performance, focusing on SEO, website health, and technical insights. The website has strong search visibility (25,522 impressions) but a low CTR (1.05%), indicating a need for meta description and title tag optimization. Improvements in on-page SEO (78/100) and backlink growth can further enhance traffic and domain authority.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 10
Brand Authority: 1
Total Clicks: 270
Total Impressions: 25,522
Click-Through Rate (CTR): 1.05%
Number of Backlinks: 218
Number of Linking Domains: 35
On-Page SEO Score: 78/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 270 clicks, reflecting moderate engagement.
25,522 impressions indicate strong search visibility, but traffic can improve with a higher CTR.
3.2 Click-Through Rate (CTR)
A 1.05% CTR is below industry benchmarks. Meta description optimization and better call-to-actions in search results can improve this metric.
3.3 Backlink Profile & Authority
218 backlinks from 35 domains show good diversity, but additional high-authority links can further strengthen SEO.
Brand authority remains at 1, highlighting an opportunity for trust-building through content marketing and PR.
3.4 Spam Score & Root Domain Score
Spam Score is low (1%), ensuring strong domain trust.
Root Domain Score of 10 suggests that more quality backlinks are needed to enhance website authority.
4. Top 5 Linking Queries
The following are the most valuable queries driving backlinks to the website:
Pringles history
Where are Aero bars made
When did Pringles first come out
Aero chocolate
Candy logos
Analysis: The website ranks well for chocolate and candy-related history queries. Expanding content on chocolate brands, product origins, and nostalgic candy can further strengthen organic traffic.
5. Top 3 Most-Visited URLs
Insights:
The most popular pages are blog posts about chocolate history, reinforcing the importance of informative content.
Creating more blog posts on well-known candy brands can help attract additional traffic.
6. On-Page SEO Performance
On-Page SEO Score: 78/100, showing potential for further optimization.
Areas for improvement:Optimize meta titles and descriptions to improve CTR.
Improve internal linking for better content navigation.
Ensure structured data implementation for enhanced search engine visibility.
7. Recommendations & Action Plan for Next Month
✅ Performance Goals:
Increase organic clicks.
Grow backlinks.
Improve CTR from 1.05% to at least 2% with better meta optimization.
8. Conclusion
The website is performing well in terms of search visibility but requires improvements in CTR and domain authority. By implementing strategic content and SEO enhancements, Black Cat Importers can strengthen its online presence and drive more engagement.
SEO & ANALYTICS
DOMAIN AUTHORITY
10
LINKING ROOT DOMAINS
33
SPAM SCORE
1%
GOOGLE CLICKS
270
IMPRESSIONS
25522
CTR
1.05%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.