Client :
Black Cat Importers
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report summarizes the website performance for Black Cat Importers during the month of April. It includes key insights into SEO performance, backlink profile, search traffic behavior, and content engagement.
Performance Summary
On-Page SEO Score: 91
Domain Authority (DA): 33
Spam Score: 1%
Clicks: 239
Impressions: 23,002
The website demonstrates excellent on-page SEO health with a score of 91%. The strong Domain Authority score of 33 indicates good online trust and visibility. The spam score remains very low at 1%, maintaining a clean and credible backlink profile.
Most traffic originated from Canada, the United States, and the United Kingdom.
Top Queries
The top search queries that drove traffic this month were:
pringles origin country
+169 impressions
Total: 744 impressionswhen were pringles invented
+147 impressions
Total: 413 impressionspringles which country brand
+95 impressions
Total: 175 impressionscircus peanuts
+63 impressions
Total: 63 impressionspringles origin
+60 impressions
Total: 114 impressions
Top Linking Pages
The website currently benefits from 61 backlinks across 24 unique linking domains, contributing to a solid foundation for continued SEO growth.
Top Visited URLs
The most visited pages during April were:
Recommendations for Next Month
Content Strategy: Continue to create blog posts focused on nostalgic or historic candy and snack brands, especially around queries that mention Pringles, as these are clearly generating strong interest.
Backlink Growth: Pursue collaborations with snack review sites, food bloggers, or nostalgia-themed websites to strengthen the backlink profile.
Traffic Monetization: Consider adding internal links or product pages within popular blog posts to direct visitors toward purchasing options.
Authority Expansion: Utilize strong-performing blog content to pitch guest articles to high-authority sites for backlinks.
Glossary of Terms
On-Page SEO Score: Measures how well individual pages are optimized for SEO, including factors like mobile friendliness, page speed, meta tags, and internal links.
Domain Authority (DA): A score out of 100 that predicts how well a website is likely to perform in search engine rankings.
Spam Score: A metric estimating the likelihood that a website could be penalized by search engines; lower percentages are better.
Backlinks: External links from other websites pointing back to the website, boosting credibility and search engine rankings.
Linking Domains: The number of unique domains that link to the website.
Clicks: The number of times users clicked on the site’s link after seeing it in search engine results.
Impressions: The number of times the website appeared in search results, whether clicked or not.
Top Queries: Search terms that resulted in the website being shown in Google search results.
Top Visited URLs: The most frequently visited pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
33
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
239
IMPRESSIONS
23002
CTR
1.03%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.