Monthly Website Performance Report: Black Cat Importers

Reporting Period: June 2025

1. Executive Summary

This month's report for Black Cat Importers (blackcatimporters.com) shows a strong and growing digital presence. Your website has an Authority Score of 8 and an excellent Domain Authority of 18, underpinned by a robust backlink profile of 337 backlinks from 136 referring domains. With 250 organic search traffic visitors and an impressive 12,318 impressions, your website is effectively attracting a significant audience. Content related to various candy types is performing exceptionally well, indicating strong user interest in your product offerings.

2. Overall Performance Summary

Black Cat Importers' website is demonstrating strong performance in search results, effectively reaching a large and engaged audience. The consistent high impressions and clicks, coupled with a solid authority and backlink profile, highlight your growing influence in the confectionery market. The significant increase in visibility for specific product-related queries is a testament to the effectiveness of your content strategy in attracting relevant traffic and establishing your brand as a go-to source for sweet treats.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 12,318
  Explanation: Impressions signify the number of times your website's content appeared in search results. Consistently achieving over 12,300 impressions is a significant accomplishment! This demonstrates that Black Cat Importers is highly visible to a broad audience actively searching for confectionery-related products and information.

• Clicks:
  Current: 930
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating 930 clicks indicates strong user engagement, as a substantial number of individuals are finding your search listings compelling enough to visit your site directly.

• Authority Score (AS):
  Current: 8
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 8 is a very strong indicator of your growing online authority and trustworthiness in the market.

• Backlinks & Referring Domains:
  Total Backlinks: 337
  Referring Domains: 136
  Linking Domains: 98
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With an impressive 337 backlinks from 136 unique referring domains, and 98 linking domains, Black Cat Importers has cultivated an exceptionally strong and diverse link profile. This robust network of external references significantly boosts your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 18
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 18 is an excellent score, reflecting your website's high potential to rank effectively for a wide range of relevant keywords in the confectionery industry.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is outstanding! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):Your website is successfully capturing attention for a variety of confectionery-related queries.
  "evaluate the candy company twix on candy bars": ↑ 236 impressions (Total: 290 impressions)
  "sour patch kids history": ↑ 168 impressions (Total: 312 impressions)
  "pringles origin": ↑ 121 impressions (Total: 327 impressions)
  "wholesale candy suppliers canada": ↑ 117 impressions (Total: 145 impressions)
  "who invented gummy bears": ↑ 114 impressions (Total: 114 impressions)
  Insight: The strong performance of these queries highlights a significant interest in the history, origins, and specific products of major candy brands, as well as a demand for wholesale supplier information. This indicates that your content is resonating with a diverse audience, from casual enthusiasts to potential business partners.

• Top Performing Pages (What Content is Being Seen):The following pages on your website have seen the most significant increases in impressions, showing which content is resonating most strongly with search engine users.
  "/post/all-about-gummy-bears": ↑ 1,116 impressions (Total: 1,141 impressions)
  "/post/nesquik-s-journey-through-the-decades": ↑ 728 impressions (Total: 746 impressions)
  "/post/history-of-cadbury": ↑ 711 impressions (Total: 2,548 impressions)
  "/post/twix-the-dual-bar-we-love": ↑ 674 impressions (Total: 1,255 impressions)
  "/post/the-rise-of-sour-patch-kids": ↑ 578 impressions (Total: 1,949 impressions)
  Insight: The outstanding performance of these pages, particularly those focusing on specific candy types and their histories, confirms a high level of user interest in informative and engaging content about confectionery. This deep engagement with product-specific narratives is a significant asset.

5. Geographic Reach

Currently, our organic search traffic is predominantly from the United States, accounting for 97% of our 250 visitors and 89 out of 118 total keywords discovered globally. It's encouraging to note that your website's keywords are also being found in search results in India (3 keywords, 4 visitors) and Canada (2 keywords, 1 visitor), indicating potential for future international expansion as your authority and rankings improve.

6. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

• Deepen Content on Popular Candies: Given the exceptional performance of pages about specific candies (Gummy Bears, Twix, Cadbury, Sour Patch Kids), consider creating more content around these popular items, such as origin stories, fun facts, or recipe ideas.

• Explore Wholesale Content Expansion: The interest in "wholesale candy suppliers Canada" suggests an opportunity to expand your content or services specifically for wholesale inquiries, potentially adding a dedicated section or more detailed information for businesses.

• Leverage Historical/Informative Content: Continue to produce and promote content that delves into the history and background of popular confectionery. This type of content clearly resonates with your audience and can further establish Black Cat Importers as an authoritative source in the industry.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Linking Domains: Refers to the number of unique domains that link to your site. Often used interchangeably with Referring Domains.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Queries: The actual words or phrases that users type into search engines when searching for information.