Client :
Black Cat Importers
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Black Cat Importers
Click-Through Rate (CTR) Analysis:
This month, the Black Cat Importers website recorded 20,041 impressions, demonstrating a strong presence in search engine results. This visibility indicates that the site is being shown frequently to users searching relevant terms. However, the website only received 289 clicks, which reveals a gap between visibility and user engagement. To improve the click-through rate, consider refining meta titles and descriptions to make them more appealing and better aligned with user intent. Additionally, optimizing the website’s content around high-performing keywords can help attract more clicks and drive higher-quality traffic to the site.
Keyword Performance:
Several keywords associated with Black Cat Importers have shown positive growth this month, reflecting increased relevance for search queries related to the site’s products and services. Keywords like "when were pringles invented", "when was pringles invented", "haribo", "candy suppliers" and "haribo twin snakes bulk" have seen a boost in visibility. This uptick suggests that the site is effectively connecting with users’ search intent, and this trend could lead to more organic traffic. To build on this momentum, continue to optimize content around these high-performing keywords.
Additionally, the following pages on the website attracted notable traffic in October:
https://www.blackcatimporters.com/post/history-of-milky-way-chocolate
https://www.blackcatimporters.com/post/the-history-of-hershey
https://www.blackcatimporters.com/post/everything-about-nesquik
https://www.blackcatimporters.com/post/how-did-goetze-cow-tales-come-about
On-Page SEO:
The on-page SEO score for Black Cat Importers stands at 77, indicating a strong foundation but with room for further optimization. The website has well-organized content, effective keyword usage, and properly optimized meta tags. These factors contribute to a positive user experience and set the stage for strong search engine rankings. To further improve visibility and rankings, it’s essential to continue refining content, enhance meta tags, and strengthen internal linking. Focusing on keyword relevance and maintaining high-quality, engaging content will drive more organic traffic and improve SEO performance over time.
Off-Page SEO:
Black Cat Importers currently has 226 backlinks, which play a crucial role in improving the website's authority and search engine ranking. These backlinks act as endorsements from other websites, signaling to search engines that the site’s content is trustworthy and relevant. The website also has 29 linking domains, which adds credibility and boosts its overall domain authority. To continue enhancing its search engine position, the website should focus on acquiring additional backlinks from reputable, industry-related websites. Building more linking domains will increase the site’s credibility and help improve overall SEO performance.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
33
SPAM SCORE
1
GOOGLE CLICKS
289
IMPRESSIONS
20041
CTR
1.44
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.