Monthly Website Maintenance Report

📅 Report Period: February
📍 Website: Arque Advisors
📌 Prepared by: Adicator

1. Executive Summary

This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.

2. Key Metrics Overview

• Spam Score: 1% (Healthy)

• Root Domain Score: 1

• Brand Authority: 1

• Total Clicks: 15

• Total Impressions: 93

• Click-Through Rate (CTR): 16.12%

• Number of Backlinks: 150

• Number of Linking Domains: 51

• On-Page SEO Score: 79/100 (Moderate – Needs Improvement)

3. SEO Performance Analysis

3.1 Clicks & Impressions

• The website received 15 clicks from 93 impressions, indicating low visibility but strong engagement with users who find it.

• The 16.12% CTR is very high, suggesting that the current metadata is effective at attracting clicks.

3.2 Click-Through Rate (CTR)

• CTR is performing exceptionally well, but impressions remain low.

• Suggested improvements:Increase content and keyword targeting to gain more search impressions.
  Optimize existing pages with more diverse search queries to capture a broader audience.
  

3.3 Backlink Profile & Authority

• The website has 150 backlinks from 51 linking domains, showing a strong and growing backlink profile.

• Brand authority remains at 1, which suggests that despite the number of backlinks, they may not be from high-authority sources.

3.4 Spam Score & Root Domain Score

• Spam Score: 1% (Safe)

• Root Domain Score: 1 (Low – Needs Improvement)

• Action Plan:Acquire higher-quality backlinks from authoritative industry websites.
  Improve internal linking across the website to distribute page authority more effectively.

4. Top Linking Queries

1️⃣ arque consulting
2️⃣ arque com

Analysis:

• The queries suggest that traffic is largely branded, meaning most users already know about the company and search for it directly.

• Expanding content and SEO strategy to rank for non-branded keywords (e.g., financial advisory services, business consulting strategies) could significantly increase reach and visibility.

5. On-Page SEO Performance

• The On-Page SEO Score stands at 79/100, indicating that several areas need improvement.

Recommended actions:

• Optimize existing content and service pages with long-tail keywords to capture broader search traffic.

• Implement structured data (schema markup) for improved search engine visibility.

• Improve internal linking to increase user engagement and reduce bounce rates.

6. Recommendations & Action Plan for Next Month

🔹 Performance Goals:

• Increase impressions by at least 50% by expanding keyword focus.

• Improve On-Page SEO Score from 79 to 85+ by optimizing metadata and content.

• Grow high-authority backlinks to boost domain strength and rankings.

7. Conclusion

This month’s performance highlights excellent engagement (CTR) but low visibility, indicating that more keyword diversity, content expansion, and backlink quality improvements are needed to drive further growth.