Monthly Website Performance Report: Arque Advisors

Reporting Period: June 2025

1. Executive Summary

This month's report for Arque Advisors (arqueadvisors.com) indicates a foundational online presence with emerging visibility. Your website has an Authority Score of 1 and a Domain Authority of 1, supported by 11 backlinks from 2 referring domains. We are seeing initial organic search traffic with 4 visitors, driven by 3 keywords, and 12 impressions. The traffic is currently limited, predominantly from Canada. Future efforts should focus on content development and strategic backlink acquisition to significantly enhance online visibility and attract a broader audience.

2. Overall Performance Summary

Arque Advisors' website is in the very early stages of establishing its digital footprint through organic search. While current traffic and keyword visibility are limited, the existing authority and backlink foundation provide a starting point for future growth. Strategic efforts in content creation and link building will be crucial to improve discoverability and attract relevant visitors in the competitive financial advisory sector.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 12
  Explanation: Impressions signify the number of times your website's content appeared in search results. Achieving 12 impressions indicates initial visibility, meaning your website is starting to appear for some user searches.

• Clicks:
  Current: 4
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating 4 clicks indicates that some users are finding your search listings relevant enough to visit your site.

• Organic Search Traffic:
  Current: 4
  Keywords Ranked: 3
  Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. Having 4 organic visitors indicates a very nascent flow of interested users to your site. This is supported by ranking for 3 keywords, signifying a very limited presence across search queries.

• Authority Score (AS):
  Current: 1
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 1 indicates a very new or early-stage online authority, with significant room for growth.

• Backlinks & Referring Domains:
  Total Backlinks: 11
  Referring Domains: 2
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With 11 backlinks from 2 unique referring domains, Arque Advisors has begun to build its link profile. Expanding this network from additional high-quality referring domains will be vital for boosting your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 1
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 1 indicates a new website with significant potential for growth.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is outstanding! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):Your website is seeing initial impressions for a very limited set of queries:
  "arque advisors": ↑ 5 impressions (Total: 5 impressions) - A direct brand search.
  "advisors": ↑ 3 impressions (Total: 3 impressions) - A very broad, generic term.
  "canada private debt": ↑ 1 impression (Total: 1 impression) - A highly specific and relevant financial term.
  Insight: The presence of direct brand searches ("arque advisors") suggests some existing awareness. The appearance for "canada private debt" indicates a potential for capturing niche, high-value traffic, which should be a key focus moving forward.

• Top Performing Pages (What Content is Being Seen):The following pages on your website have seen initial increases in impressions:
  "/ (Homepage)": ↑ 5 impressions (Total: 5 impressions)
  "/private-debt": ↑ 4 impressions (Total: 4 impressions)
  "/contact": ↑ 1 impression (Total: 1 impression)
  Insight: The homepage is your primary entry point, as expected. The performance of the "private-debt" page, even with limited impressions, suggests that specialized content can drive relevant visibility.

5. Geographic Reach

Currently, our organic search traffic includes 4 visitors from 3 keywords discovered worldwide. Traffic is predominantly from Canada, accounting for 100% of visitors (4 visitors) and 3 keywords. This indicates a very localized initial audience, aligning with the primary focus often seen in advisory services.

6. Recommendations & Next Steps

To build on this month's foundational performance, we recommend focusing on the following:

• Content Expansion and Niche Targeting: Given the appearance for "canada private debt," prioritize creating more in-depth content around your specific financial advisory services (e.g., "private debt Canada," "investment advisory services," "wealth management strategies"). This will help attract high-value, specific queries.

• On-Page SEO Optimization: Ensure all existing and new content is thoroughly optimized for relevant keywords, clear headings, meta descriptions, and internal linking to improve search engine understanding and ranking.

• Backlink Strategy: Actively pursue quality backlinks from reputable financial publications, industry associations, or business directories in Canada. This is critical for increasing your Domain Authority and overall trustworthiness.

• Local SEO Focus: For a Canadian-focused advisory, ensure your Google Business Profile is fully optimized, consistent with your website, and encourages client reviews to improve local search visibility.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Queries: The actual words or phrases that users type into search engines when searching for information.