Client :
Arque Advisors
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Arque Advisors over the month of April. It includes data on on-page SEO, domain authority, backlinks, impressions, top queries, and top visited URLs. The goal is to provide actionable insights to improve visibility, authority, and traffic in the coming months.
Performance Summary
On-Page SEO Score: 100
Authority Score (DA): 3
Spam Score: 1
Clicks: 11
Impressions: 246
The website has achieved a perfect on-page SEO score of 100%, reflecting excellent optimization of meta tags, content structure, page speed, and mobile responsiveness. The Domain Authority remains modest at 3, which is expected for a newer or niche financial advisory site. A low spam score of 1 highlights a clean and trustworthy backlink profile. Traffic during April came primarily from the United States and Germany, with 11 clicks and 246 impressions.
Top Queries
Below are the top search queries that brought users to Arque Advisors this month:
arque
+53 impressions
Total: 110 impressionsarque capital
+10 impressions
Total: 13 impressionsarwue
+4 impressions
Total: 4 impressionsarque consulting
+3 impressions
Total: 3 impressionsarch global advisors
+1 impression
Total: 2 impressions
These branded and near-branded queries show growing recognition and interest in the Arque Advisors name.
Top Linking Pages
The website currently has 59 backlinks from 31 unique linking domains, a strong backlink foundation for a company at this stage. Continued outreach to finance publications, business directories, and niche blogs will help boost overall authority and organic visibility.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Content Strategy: Continue publishing well-optimized thought leadership blogs addressing investor concerns like market trends, portfolio diversification, and financial planning.
Keyword Targeting: Start expanding content to include non-branded, informational queries such as “investment strategies 2025” or “how to protect assets during volatility.”
Backlink Expansion: Reach out to finance-focused platforms for guest posting or interviews to increase high-authority backlinks.
Authority Growth: Monitor DA progress and look for PR or podcast opportunities to build brand credibility.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score (DA): An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A risk indicator for search engine penalties; lower scores indicate a healthier backlink profile.
Backlinks: Links from external websites pointing to Arque Advisors, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to the site.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results.
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
6
SPAM SCORE
1%
GOOGLE CLICKS
11
IMPRESSIONS
246
CTR
4.47%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.