Client :
Arque Advisors
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Report: Arque Advisors
Reporting Period: October 2025
📌 Overview
Arque Advisors showed steady foundational performance in October, with consistent brand-related visibility and the first signs of organic traction. While the website is still in its early growth phase, its backlinks and referring domains provide a solid base for long-term SEO progress.
✨ Executive Summary
Arque Advisors’ online presence continues to build gradually, with 11 clicks and 426 impressions this month. The domain maintains a safe and credible backlink profile with strong diversity across regions (AU, CA, and US). The top-performing queries reflect brand recognition and interest in specific team members, suggesting that awareness is forming organically.
To accelerate growth, the focus should shift toward targeted keyword expansion and content development within the finance and advisory niche.
🔗 Domain Strength & Backlink Profile
Arque Advisors’ domain metrics reflect a stable foundation and low-risk SEO profile:
Authority Score: 2
Backlinks: 107
Referring Domains: 236
Domain Authority (DA): 12
Spam Score: 3%
Distribution by Country: AU, CA, US
👉 These metrics indicate a young but trustworthy domain. The high number of referring domains relative to backlinks shows a diverse link base that can be strategically leveraged for growth.
📈 Organic Search Performance
The website achieved steady engagement and visibility during October:
Impressions: 426
Clicks: 11
👉 While total clicks remain modest, the data confirms consistent brand-related searches and growing discovery potential across relevant topics.
🔑 Top Keywords
Arque Advisors is gaining visibility on niche and branded search queries:
“arque” – +94 (107 total impressions)
“harry melandri” – +20 (41 total impressions)
“local guide program” – +3 (8 total impressions)
“arque consulting” – +2 (2 total impressions)
“equara advisory” – +2 (2 total impressions)
👉 These results show that users are beginning to find the brand and related professionals by name, laying the groundwork for broader organic reach through topic-driven keywords.
📄 Content Engagement
Top-performing pages this month reflect user interest in brand and thought-leadership content:
👉 The homepage and team content are performing best, showing that credibility and expertise are key engagement drivers. Expanding on these topics with new articles and case studies could further enhance visibility.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: Arque Advisors’ structure and content are clear and professional, but keyword depth and internal linking can be improved to strengthen authority. Targeting finance and investment-related queries will increase relevance.
Technical SEO: The site loads efficiently and presents no major technical issues. Continued attention to mobile performance, indexing coverage, and schema markup will help maintain a healthy technical foundation.
🏆 Key Achievements & Next Steps
Arque Advisors continues to establish its presence within the financial advisory space.
Next Steps:
Content Focus: Publish new blogs on financial insights, advisory trends, and market commentary to attract topic-based search traffic.
Internal Linking: Connect blog articles to service pages to improve navigation and dwell time.
Authority Building: Pursue backlinks from reputable finance and investment sources to strengthen domain authority.
Keyword Expansion: Optimize for relevant, high-value industry terms beyond brand names.
👉 With consistent optimization and high-quality content, Arque Advisors can significantly grow its online visibility and authority in the months ahead.
SEO & ANALYTICS
DOMAIN AUTHORITY
12
LINKING ROOT DOMAINS
2
SPAM SCORE
3%
GOOGLE CLICKS
11
IMPRESSIONS
426
CTR
2.58%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.