Client :
Arque Advisors
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Monthly Maintenance Report
Arque Advisors
Website: https://www.arqueadvisors.com/
Month: January
Overview
This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.
1. On-Page SEO Score
Current Score: 100
Remarks: The website has achieved a perfect on-page SEO score, indicating strong optimization across all key areas, including content, meta tags, internal linking, and technical performance. Continued monitoring is recommended to maintain this score and adapt to algorithm updates.
2. Search Queries
Top 5 Queries Driving Traffic:
arque consulting
arque com
Remarks: The top queries reflect strong brand search visibility. There has been a 56% increase in clicks, indicating improved organic reach. Expanding content around related industry keywords can further enhance search rankings and attract more organic traffic.
3. User Engagement Metrics
Total Clicks: 14
Total Impressions: 77
Average CTR: 18.18%
Remarks: The click-through rate (CTR) remains strong, demonstrating that the website’s metadata and content structure are effective in attracting user engagement. To further boost impressions and clicks, consider optimizing for additional long-tail keywords and improving content distribution.
4. Backlink Profile
Number of Backlinks: 95
Linking Domains: 35
Remarks: The backlink profile is robust, with a diverse set of linking domains. This indicates strong off-page SEO efforts. Continued link-building from authoritative industry sources can further enhance domain authority and organic rankings.
5. Domain Metrics
Domain Authority (DA): 1
Spam Score: 1%
Remarks: The spam score remains low, which is a positive indicator of a clean and natural backlink profile. However, with a DA of 1, the focus should be on acquiring higher-authority backlinks to strengthen domain trust and search visibility.
Summary and Recommendations
Achievements:
Achieved a 100 on-page SEO score, ensuring top-tier site optimization.
56% increase in clicks, indicating better search visibility and engagement.
Strong backlink profile with 95 links from 35 referring domains.
Areas for Improvement:
Increase domain authority through targeted high-quality link-building efforts.
Optimize content around non-branded search queries to attract new visitors.
Expand long-tail keyword strategy to increase impressions and organic reach.
Action Plan for Next Month:
Develop a content expansion strategy focusing on industry-related topics.
Implement a backlink acquisition plan targeting authoritative sources.
Monitor search trends and optimize for new high-value keywords to increase impressions.
Conclusion
This month’s performance indicates strong growth in clicks and engagement, with excellent on-page optimization and a healthy backlink profile. The primary focus moving forward should be on increasing domain authority and expanding keyword reach to drive further organic growth. With the recommended actions, continued improvements in visibility and search rankings are expected in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
14
IMPRESSIONS
77
CTR
18.18
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.