Client :
Arc & Co
Google Ads Report | September - October 2023
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
23
LINKING ROOT DOMAINS
267
SPAM SCORE
1%
GOOGLE CLICKS
57
IMPRESSIONS
5360
CTR
1.06%
GOOGLE ADS CAMPAIGN
CLICKS
134
IMPRESSIONS
1.8k
AVG.CPC
$5.19
CTR
7.13
AD OPTIMIZATION SCORE
93.2%
CAMPAIGN COST
$696
Google Ads Notes
Campaign Evaluation Duration:
Please keep in mind that one month is a relatively short period for comprehensive campaign evaluation. It's essential to remember that we've just started collecting sufficient data to make informed decisions regarding our advertising strategies.
Conversion Breakdown:
So far, we've recorded a total of 17 conversions, which include form submissions and booking CTAs.
Out of these, 10 conversions were specifically for "Packaging Design," and the remaining 7 were for "Exhibit Design."
Data Access Limitations:
Unfortunately, we still don't have access to Arc & Co's submission tables. This means we won't have direct insights into the lead generation process. Please make sure to follow up with your leads to gather any additional information that might be valuable for our campaign optimization efforts.
Ongoing Campaign Optimization:
In the upcoming months, we will continue to fine-tune and optimize your campaigns to maximize their effectiveness and ROI.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.