Client :
Apex Numbers
Monthly Maintenance Report | May 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
6
IMPRESSIONS
54
AVG.CPC
$8.18
CTR
11.11%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$49
Google Ads Monthly Performance Report
During this month, we continued active management and optimization of the Google Ads campaign for Sacred Symmetry Acupuncture with the goal of improving lead quality, increasing relevant traffic, and maintaining cost efficiency within a limited budget.
Based on ongoing performance analysis and Search Terms review, several optimizations were implemented, including keyword refinement, negative keyword expansion, and bid adjustments to improve traffic relevance and reduce wasted ad spend.
The bidding strategy was also reviewed to ensure better control over CPC and overall budget efficiency. As a result of these optimizations, average CPC improved from approximately $3.00 to around $1.50.
It is important to note that due to the relatively low daily budget, overall click volume remains limited, which naturally restricts data volume and campaign scalability. However, the focus has remained on maximizing efficiency and generating conversions within the available budget. Despite this limitation, the campaign generated 1 conversion during this month.
A new landing page wireframe has also been designed and is currently in the design queue. This new landing page will help improve user experience, increase trust, and ultimately enhance conversion rates by providing a more structured and conversion-focused user journey.
Currently, the daily budget is set at $3.50. Considering the $600 Google Ads promotional credit, which is set to expire on July 25, we plan to increase the daily budget to $25 after the new landing page is launched. This will allow us to generate more clicks, improve data volume, and fully utilize the promotional credit while maintaining strong conversion tracking.
Standard monthly management activities were also performed, including:
Monitoring campaign performance and budget pacing
Search terms analysis and keyword refinement
Negative keyword updates to improve traffic quality
Bid adjustments based on performance data
Ad copy review and optimization
Ongoing tracking of CTR, CPC, and conversion performance
Overall, the campaign continues to show stable efficiency, and upcoming improvements in landing page design and budget scaling are expected to significantly enhance performance in the next phase.
FAQS
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-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.