Client :
Apex Numbers
Monthly Maintenance Report | Aug 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
23
IMPRESSIONS
307
AVG.CPC
$3.41
CTR
7.49%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$78
Work Completed This Month
1. Ran a full search terms audit for the account, reading through every real query that triggered an ad impression during August.
2. Confirmed “accountant vancouver” as a strong exact-match keyword and kept it active based on continued relevant traffic.
3. Flagged a cluster of high-intent local queries — “north vancouver tax accountant,” “accountant north vancouver,” “accounting firms north vancouver,” and “tax advisor vancouver” — as candidates for their own dedicated keywords, since they're currently only being caught as broader phrase-match variants.
4. Reviewed low-relevance and zero-click queries (generic tax-rate and write-off informational searches) to keep them out of paid spend going forward.
5. Checked CTR and CPC trends weekly to confirm the account kept its efficient ~$3.40 average cost per click.
6. Verified conversion tracking was firing correctly and cross-checked the recorded conversion against real lead activity.
7. Reviewed budget pacing and ad serving status to confirm no interruptions in delivery through the month.
Search Term Spotlight
“h&r block near me” produced this month's only conversion.
The ad is being shown to people actively comparing tax-filing options, including searchers looking for a well-known alternative. We'll keep monitoring this term — it's a useful signal of where competitive, ready-to-convert traffic is coming from this season.
Looking Ahead
Next month we'll add dedicated keywords for the North Vancouver location terms that are currently only being picked up indirectly, tighten the negative keyword list around informational searches, and keep tracking conversion quality as tax season approaches
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.