Client :
Apex Numbers
Monthly Maintenance Report | Jun 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
5
IMPRESSIONS
119
AVG.CPC
$6.89
CTR
4.2%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$34.6
Google Ads Monthly Report
1. Budget Optimization & Campaign Performance
At the beginning of the month, the campaign was operating with a daily budget of only $3.50. With such a limited budget, the campaign was unable to compete effectively in many Google Ads auctions, resulting in lower ad visibility, limited impressions, and fewer clicks.
To improve campaign performance and increase competitiveness, the daily budget was increased to $25.00. This adjustment was made to maximize campaign exposure and fully utilize the available Google Ads promotional credit before July 25. The higher budget allows the campaign to participate in more auctions, generate additional qualified traffic, and collect more performance data for future optimization.
2. New Landing Page Development
To support the increased advertising investment, a new, conversion-focused landing page was designed and launched.
The new landing page was built to provide a better user experience, present the company's services more effectively, and encourage visitors to take action. This improvement is expected to increase the conversion rate while also contributing to better ad relevance and overall campaign performance.
3. Ongoing Campaign Management
Throughout the month, the campaign was continuously monitored and optimized through the following activities:
Daily monitoring of campaign performance.
Budget management to maximize the effectiveness of the promotional credit.
Performance analysis of keywords and search terms.
Bid adjustments to improve competitiveness in Google Ads auctions.
Continuous monitoring of click volume and traffic quality.
Campaign optimization to improve overall efficiency and prepare for future scaling.
Summary
During this month, the primary focus was on strengthening the campaign's foundation for future growth. By increasing the daily budget from $3.50 to $25.00 and launching a new, optimized landing page, the campaign is now positioned to participate in more Google Ads auctions, attract more qualified visitors, and fully utilize the available Google Ads promotional credit before July 25. These improvements provide a stronger foundation for generating more leads and achieving better campaign performance in the coming months.
FAQS
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-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.