Client :
Apex Numbers
Monthly Maintenance Report | Apr 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
72
IMPRESSIONS
1.38K
AVG.CPC
$7.89
CTR
5.22%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$568
Work completed in April:
Due to the low number of clicks received in previous months, the strategy for April focused on increasing the budget during the final 20 days of the month in order to recover lost traffic and maximize campaign performance. The goal was to reach $600 in ad spend and qualify for Google’s $600 promotional credit. Through careful budget management and strategic spending, this objective was successfully achieved. The $600 Google promotional credit has now been secured and is currently in processing, with activation expected during the first week of May.
Now that the Google promotion has been earned, the daily budget has been reduced to $17 per day, and the campaign optimization process has officially begun.
Our primary strategy this month focused on identifying keywords with the highest impression potential. To support this, the following phrase match keywords were added to the campaign to increase visibility across a wider range of relevant searches:
business accountant vancouver
small business accountant
small business tax accountants
tax services for small business
Since phrase match keywords can also trigger ads for unrelated search queries, the campaign has been consistently monitored to ensure budget efficiency. Irrelevant search terms identified through Search Terms reports have been regularly added to the negative keyword list. Some examples include:
accountax denman mall
cahill accountants north vancouver
chartered accountants north vancouver
cpa firms vancouver
dmcl vancouver
This ongoing optimization process helps improve traffic quality, reduce wasted spend, and ensure the campaign is reaching more qualified potential leads.
Recommendation for next month:
Due to the highly competitive nature of your industry, it is strongly recommended to increase the daily budget to approximately $50 per day. Without this budget increase, the campaign will likely generate a limited number of clicks, which may significantly reduce lead volume in the coming month. A higher budget will improve ad visibility, increase competitive reach, and create stronger opportunities for lead generation.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.