Client :
All Shook Up Hair Salon
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "All Shook Up Hair," this month has recorded 4,472 impressions, reflecting an impressive 93% growth. This significant increase indicates that users are actively seeing the site in search results, showcasing its enhanced visibility in the digital space. An impression refers to the number of times the website has appeared in search results or been displayed to users, highlighting the effectiveness of the site's SEO efforts. This growth presents a valuable opportunity for All Shook Up Hair to convert these impressions into meaningful interactions with potential customers.
Click: This month, the All Shook Up Hair website reported 125 clicks, reflecting a 29% growth compared to last month. This increase is a positive sign of user engagement and interest in the site. To build on this momentum, it may be beneficial to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are engaging enough to attract even more clicks. Additionally, evaluating the relevance of the keywords driving impressions could help align the content more closely with user intent, further enhancing engagement and boosting click-through rates.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
hair salons near me
what is the most appropriate scalp treatment plan for a...
hair salon near me
hair salon
keratin treatment near me
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
https://www.allshookuphair.com/service-page/hydrating-moisture-treatment
https://www.allshookuphair.com/service-page/add-on-service-for-extensions-blow-dry
On-page SEO:
The on-page SEO analysis for the All Shook Up Hair website reveals a score of 74 on page score. This score indicates that while the site has a solid foundation with well-structured content, effective keyword usage, and optimized meta tags, there is still room for improvement. Enhancing these elements is essential for improving user experience and increasing the site's chances of ranking higher in search results. By focusing on further optimization, All Shook Up Hair can attract more organic traffic and strengthen its overall SEO performance, which is crucial for achieving better visibility online.
Off-page SEO:
Back links: All Shook Up Hair currently boasts a total of 16 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on All Shook Up Hair valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 10 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of All Shook Up Hair. To build on this strong foundation, All Shook Up Hair should continue to foster more relationships with high and related linking domains.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
125
IMPRESSIONS
4472
CTR
2.79%
GOOGLE ADS CAMPAIGN
CLICKS
190
IMPRESSIONS
2.3K
AVG.CPC
€1
CTR
7.85%
AD OPTIMIZATION SCORE
82%
CAMPAIGN COST
€190
Google Ads Campaign Report – October
Campaign Status: In October, we optimized the new campaign we launched and tested various CPCs for keywords, concluding that the ideal CPC for your keywords is around €1.
This month, we focused on increasing the search impression share of keywords. However, due to budget limitations, we were only able to raise this share to approximately 11%, meaning your ads appeared in 11% of relevant user searches. Additionally, through targeted optimizations, we aimed to secure a top-four ranking 90% of the time your ad was shown to maximize click rates.
If you’d like to further increase the search impression share, consider raising your daily budget from $10 to $20, which could increase the impression share to around 30%. If the current level is satisfactory, we can continue our efforts without additional budget adjustments.
Actions Taken in October:
Weekly review of keywords and adding irrelevant keywords such as salons, top-rated salons near me, and top salons in London to the negative keywords list.
Adding relevant keywords to the search keyword list.
Optimizing the cost per click (CPC) to achieve the best results.
Next Month's Plan: In October, we installed the Microsoft Clarity tool on your website. Next month, we will analyze user behavior and identify website weaknesses to boost conversions.
Glossary:
CPC (Cost per Click): The cost paid for each click on your ad.
Search Impression Share: The percentage of searches in which your ad appeared.
Negative Keywords: Keywords for which you don’t want your ad to appear.
Conversion: The number of users who convert from visitors to customers.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.