Client :
Actron Driving
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Actron Driving Academy over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 91
Authority Score (DA): 3
Spam Score: 1
Clicks: 96
Impressions: 8,695
The website has performed well this month with strong user engagement and a healthy SEO foundation. An on-page SEO score of 91% indicates well-optimized pages, while a low spam score of 1 reflects a clean and trustworthy backlink profile. Although the DA is still developing at 3, the site attracted significant traffic—especially from Canada, the United States, and Vietnam—with 96 clicks from 8,695 impressions.
Top Queries
Below are the top search queries that led users to Actron Driving Academy this month:
class 4 knowledge test
+700 impressions
Total: 700 impressionsclass 4 driving school
+315 impressions
Total: 585 impressionsclass 4 knowledge test practice
+131 impressions
Total: 131 impressionsdriving school port coquitlam
+95 impressions
Total: 204 impressionsdriving school
+72 impressions
Total: 310 impressions
Top Linking Pages
The website currently has 9 backlinks from 8 linking domains. Continuing to expand high-quality backlinks remains important for improving the domain authority and increasing trust signals in search rankings.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Content Strategy: Double down on content related to "Class 4 knowledge test" and "driving school," as these are top-performing keywords. Consider adding more blog posts, guides, or FAQs around test prep.
Local SEO Boost: Focus on enhancing location-based keywords and listings to strengthen presence in your area and surrounding areas.
Backlink Growth: Reach out to local directories, education blogs, or community organizations for backlinks to increase authority.
Conversion Optimization: Since traffic is growing, consider adding more visible CTAs (e.g., “Book Now” or “Get Started Today”) to convert visitors into students.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score (DA): An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A risk indicator for search engine penalties; lower scores indicate a healthier backlink profile.
Backlinks: Links from external websites pointing to Actron Driving Academy, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to the site.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results.
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
96
IMPRESSIONS
8695
CTR
1.10%
GOOGLE ADS CAMPAIGN
CLICKS
261
IMPRESSIONS
2.45K
AVG.CPC
$1.85
CTR
10.65%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$484
Tasks Completed in April:
Your campaign was launched on April 10th with a daily budget of $22 and an average CPC of $2. The campaign was monitored daily until the ads stabilized. Irrelevant keywords that triggered the ads through close variants were identified and added to the negative keywords list. Some examples include:
[air brakes course near me]
[apna driving school surrey]
[atlas driving school reviews]
[best driving school in abbotsford]
[best driving schools]
[driving classes vancouver]
[driving school north vancouver]
Additionally, the keywords "Driving School Near Me" and "Driving School," initially added as phrase match, were removed. They were triggering irrelevant queries, and since the exact match keywords were performing well, there was no longer a need for the phrase match versions. This change helped prevent budget waste.
On April 23rd, we lowered the CPC for all keywords by 10%, setting it at $1.80, to explore the potential for getting more clicks at a lower cost. After monitoring for one week, we observed a 10% drop in clicks, and the daily budget was not being fully spent. Therefore, we reverted the CPC back to $2. Based on this test, $2 is confirmed to be the optimal CPC for the selected keywords and the business niche.
Plans for Next Month:
The average Quality Score of the selected keywords is currently 7. Next month, we will focus on improving it as much as possible to enhance the campaign's performance and achieve higher impressions and more clicks.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.