Client :
Actron Driving
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month’s SEO report for Actron Driving Academy demonstrates strong upward momentum with notable increases in impressions and clicks. The site is effectively attracting targeted traffic, supported by a solid backlink profile and improving domain authority. These trends highlight the success of ongoing SEO efforts in the competitive driving education space.
2. Website Authority & Backlink Profile
Linking Domains: 11 quality domains linking to the site, contributing to SEO strength.
Domain Authority: 6, indicating a growing online presence with good potential.
Spam Score: Very low at 1%, reflecting excellent backlink quality.
Backlinks: 69 backlinks reinforcing the site’s authority.
3. Traffic and Search Metrics
Authority Score: 8, showing solid domain strength.
Organic Search Traffic: 115 visits, reflecting healthy user engagement from organic sources.
Traffic Distribution: 100% of traffic comes from Canada, perfectly aligned with the target audience.
4. Search Impressions & Clicks
Total Impressions: 14,539, up 49%, signaling greatly improved visibility.
Clicks: 140, up 37%, showing increased interest and engagement.
5. Top Performing Queries
Key search queries driving traffic and visibility this month:
“class 4 knowledge test practice” — 584 impressions (+453)
“class 4 knowledge test” — 1,273 impressions (+394)
“class 4 practice test” — 292 impressions (+292)
“class 7 license” — 73 impressions (+73)
“cheap driving school” — 64 impressions (+63)
6. Top Performing Pages
Pages contributing most to search visibility:
/post/icbc-class-4-knowledge-test-tips: 4,729 impressions (+2,737)
/post/icbc-rules-every-class-4-driver-should-know: 1,000 impressions (+764)
/post/icbc-driver-licensing-centers-in-burnaby-and-coquitlam: 751 impressions (+751)
7. Recommendations & Next Steps
Continue enhancing and expanding content around popular knowledge test queries to maintain traffic growth and user engagement.
Strengthen backlink acquisition efforts to boost domain authority and search rankings.
Explore additional content formats such as video tutorials or downloadable guides to capture a broader audience.
Monitor keyword and traffic trends regularly to identify new opportunities for optimization.
8. Glossary of Terms
Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.
Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.
Organic Search Traffic: Visitors arriving via unpaid search engine results.
Impressions: Number of times the site’s link appeared in search results.
Clicks: Number of times users clicked the site link from search results.
Keywords: Specific search terms users enter into search engines.
Backlinks: External links pointing to the website, important for SEO strength.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
140
IMPRESSIONS
14539
CTR
0.96%
GOOGLE ADS CAMPAIGN
CLICKS
344
IMPRESSIONS
3.11K
AVG.CPC
$1.94
CTR
%11.06
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$669
Campaign Performance | May
The primary focus this month was to improve the Quality Score of selected keywords in order to secure higher ad rankings and increase click volume. Through strategic headline optimization and refinement of keyword selection, the average Quality Score—previously around 7—was pushed above this benchmark for multiple high-value terms.
Keywords that achieved a Quality Score of 8 or higher include:
[Driving Schools Port Coquitlam] – Score: 8
[Driving Lessons Port Coquitlam] – Score: 8
[Driving School Port Coquitlam] – Score: 8
[Driving Lessons Coquitlam] – Score: 8
[Driver School Near Me] – Score: 10
As with previous months, the campaign was monitored on a daily and weekly basis. Irrelevant search terms that triggered ads were consistently identified and added to the negative keyword list to minimize wasted spend. Examples include:
[learn to drive]
[автошкола]
[l driving test]
[driving test]
[learn how to drive a car]
[motor driving school near me]
Additionally, CPC bid optimization was implemented for keywords demonstrating strong performance. To increase conversions, bids were adjusted slightly from $2.00 to $2.10 for select terms, improving their competitive position in Google search results. These keywords include:
[Driving Classes Near Me]
[Driving School Near Me]
This ongoing optimization contributed to both stronger ad visibility and improved conversion potential across the campaign.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.