Client :
Actron Driving
Monthly Maintenance Report | Sep 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
366
IMPRESSIONS
3.44K
AVG.CPC
$1.48
CTR
10.63%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$543
Optimization & Management Activities
Reviewed Search Terms to identify relevant and irrelevant queries.
Added negative keywords to prevent irrelevant searches and improve traffic quality.
Reviewed keyword performance, CPC, clicks and impressions.
Monitored location targeting and focused traffic on the service areas.
Reviewed ad relevance and keyword-to-ad alignment.
Monitored landing page relevance and the booking journey.
Continued monitoring campaign performance and making adjustments based on collected data.
Budget Recommendation
Based on the campaign's current performance and the available services and locations, it is recommended to increase the daily budget from $22 to $40/day. This would allow the campaign to capture more available search traffic and provide additional data for ongoing optimization. The website currently offers multiple driving lesson and road-test packages, providing several relevant services that can be targeted through Google Ads.
Next Steps
Continue search-term optimization and negative keyword management, monitor conversions and lead quality, and evaluate campaign performance after the budget increase.
FAQS
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-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.