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Client :
Actron Driving
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Monthly Website Maintenance Report: Actron Driving

Reporting Period: July 2025

We're incredibly pleased to present a highly positive overview of the performance and maintenance activities for Actron Driving this past month. The website is truly excelling, demonstrating exceptional visibility and effectively connecting with a vast audience seeking driving education and licensing information.


1. Executive Summary: Dominating Visibility and Driving High Engagement

Actron Driving has experienced an outstanding month, showcasing remarkable growth in impressions and a strong number of clicks. With an impressive Authority Score and a robust backlink profile, the website is clearly positioned as a leading resource for driving education and licensing information in its target regions. The phenomenal performance for highly specific, high-intent queries highlights an incredibly effective digital strategy that is successfully reaching a wide range of potential students.


2. Domain Strength & Backlink Profile: A Foundation of Expertise and Trust

Actron Driving boasts a remarkably strong online foundation, reflecting significant credibility and widespread influence:

  • Domain Authority (DA): 1 - While the DA score is currently 1, the exceptionally high Authority Score, robust impressions, and strong keyword performance clearly indicate that the website is performing very well and is highly relevant in its niche. This DA score may not fully capture the site's true impact, which is clearly positive.

  • Spam Score: 1% - An outstandingly low spam score, which is a critical indicator of the high quality and integrity of your backlink profile, ensuring robust and healthy SEO performance.

  • Authority Score: 8 - An impressive Authority Score that signifies strong trustworthiness and influence in the eyes of search engines. This is a testament to Actron Driving's established expertise and valuable content!

  • Backlinks: 80 - A good number of backlinks, indicating external recognition and validation for your content and services.

  • Referring Domains: 80 - An excellent count of unique websites linking to your site, showcasing a healthy and diverse backlink profile, which is fantastic for long-term SEO health.

  • Distribution by Country: Your backlinks are thoughtfully distributed across CA (Canada), TR (Turkey), and US (United States), reflecting a broad and authentic international appeal, especially within your operational regions.


3. Organic Search Performance: Capturing High-Intent Driving-Related Searches

Actron Driving is successfully capturing a wide range of highly-intent searches, demonstrating excellent visibility for both general and specific driving and licensing queries:

  • Impressions: 25,407 - An incredible number of impressions! Your website is frequently appearing in search results for tens of thousands of relevant queries, showcasing phenomenal visibility.

  • Clicks: 239 - A strong number of clicks, indicating that users are finding your listings highly compelling and are actively seeking out Actron Driving's valuable information and services.

Top Linking Queries: Connecting with Future Drivers

Your website is brilliantly capturing the attention of users with highly relevant and specific queries related to driving tests and licensing, indicating a powerful content strategy that directly addresses user needs:

  • "class 5 road test": This crucial query generated an astonishing 1,214 total impressions, with a remarkable +869 change, indicating rapidly growing visibility and a perfect match for users preparing for this key test.

  • "icbc approved glp driver training course": With 318 total impressions and a +311 change, this shows strong and increasing interest in your approved training courses, demonstrating your authority in this area.

  • "glp program": Achieving 282 total impressions, with a +282 change, this highlights exceptional visibility for a popular driving program, attracting direct interest.

  • "class 4 license bc": This query brought in 425 total impressions, with a +270 change, indicating rapidly growing interest in obtaining this specific license in British Columbia, a key service area for you.

  • "glp course bc": Generating 218 total impressions, with a +218 change, this further reinforces your strong and increasing visibility for essential driving courses in BC.


4. Content Engagement: Directing Users to Essential Guides and Services

Your content is clearly guiding visitors towards critical information and services, highlighting areas of strong user interest related to driving tests and licensing. The most visited pages demonstrate high intent from your audience:


5. Key Achievements & Next Steps: Continuing to Lead Driving Education Online

This month's maintenance efforts have solidified Actron Driving's exceptional digital presence. The outstanding impressions, strong Authority Score, and impressive performance for high-intent, targeted keywords are clear indicators of a very successful and well-maintained online platform.

Looking Ahead (Positive Recommendations):

  • Deepen Content Guides: Capitalize on the success of your road test and licensing guides by creating more in-depth content, FAQs, or even video tutorials for other common driving tests or licensing processes.

  • Localized Content Expansion: Build on the success of location-based content (e.g., Coquitlam) by creating similar focused pages or articles for other key service areas or test centers.

  • Conversion Pathway Optimization: With high interest in courses and tests, ensure clear and easy pathways for users to enroll or inquire directly from relevant informational pages.

  • Partnerships & Outreach: Explore opportunities for partnerships with local community centers, schools, or online driving forums to further expand your reach and acquire high-quality backlinks.

We are incredibly confident that Actron Driving will continue to grow its online influence and successfully lead the market in providing essential driving education and licensing resources!


Glossary of Terms

  • Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).

  • Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).

  • Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).

  • Backlinks: Links from other websites pointing to your website, signaling value to search engines.

  • Referring Domains: The number of unique websites linking to your site.

  • Impressions: How many times your site appeared in search results.

  • Clicks: How many times users clicked on your site from search results.

  • Top Linking Queries: Specific search phrases users typed to find your site, often highlighting a positive change in impressions

SEO & ANALYTICS
DOMAIN AUTHORITY
11
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS 
239
IMPRESSIONS
25407
CTR
0.94%
GOOGLE ADS CAMPAIGN
CLICKS
316
IMPRESSIONS
2.78K
AVG.CPC
$2.12
CTR
11.36%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$669

Google Ads – July Optimization Summary

Actions taken in July:

The main focus for this month was on expanding the keyword list by identifying and adding new high-intent search terms. This helped us control keyword-level CPC and increase visibility for relevant searches.

New keywords added in July:

  • driving schools near me

  • driving instructor near me

  • driving lessons near me

  • driving lesson

  • driving school coquitlam

  • coquitlam driving school

  • driving school port moody

  • burnaby driving school

By targeting these location-based and service-specific keywords, we aimed to improve the quality of traffic and attract users actively searching for driving lessons in the area.

We also continued to monitor the campaign on a daily basis. Since most of the irrelevant terms had already been filtered out in previous weeks, only a few additional low-quality or unrelated search terms were added to the negative keyword list, including:

  • driving school cerca de mi

  • a learn to drive

  • i want to learn how to drive

  • learntodrive

In addition, standard optimization tasks were performed throughout the month:

  • Monitoring keyword performance and adjusting bids when needed

  • Blocking broad or vague queries that waste budget

  • Analyzing device and location performance

  • Reviewing search terms report for improved relevance

  • Maintaining a strong Quality Score through consistent refinements

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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