Client :
Actron Driving
Monthly Maintenance Report | May 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
216
IMPRESSIONS
1.79K
AVG.CPC
$3.1
CTR
12%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$669
Following a detailed review of Auction Insights data and competitor activity, we identified that the current Maximize Conversions bidding strategy was driving significantly higher CPCs without delivering a proportional increase in conversion volume. Based on this analysis, we transitioned the campaign back to a Manual CPC bidding strategy to regain greater control over keyword-level bids and overall spending efficiency.
As a result of this change, average CPCs decreased from approximately $3.00 to $1.50, allowing the campaign to generate more clicks within the same budget while maintaining strong traffic quality.
Throughout the month, ongoing campaign management and optimization activities were carried out to support performance improvements. These included budget monitoring and allocation, keyword performance analysis, bid adjustments, search term reviews, negative keyword expansion, ad copy monitoring, audience and targeting evaluations, and continuous performance tracking.
In addition, regular optimizations were implemented to improve click-through rates, reduce wasted spend, and enhance overall campaign efficiency. Campaign assets, headlines, and extensions were also reviewed and updated where necessary to maintain ad relevance and competitiveness within the auction landscape.
FAQS
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-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.