Google Ads Monthly Report

1. Significant Reduction in Average CPC

During June, we successfully reduced the average Cost Per Click (CPC) from $3.10 in the previous month to $1.37, representing a reduction of approximately 56%. This optimization means the advertising budget is now being spent much more efficiently, allowing the campaign to generate significantly more clicks with the same budget. The lower CPC was achieved through continuous bid optimization, keyword performance analysis, search term refinement, and ongoing campaign adjustments to improve ad relevance and Quality Score.

2. Expansion of Targeted Service Areas

To increase qualified search traffic and reach more potential customers, North Vancouver, British Columbia was added as a new target location. This expansion allows the campaign to appear for more relevant local searches in an additional service area, increasing overall visibility while maintaining geographic relevance for users looking for driving lessons nearby.

3. Ongoing Campaign Optimization

Throughout the month, continuous optimization activities were performed to maintain campaign performance and improve efficiency, including:

• Monitoring campaign performance on a daily basis.

• Optimizing bids based on keyword and location performance.

• Reviewing search terms and adding negative keywords to reduce irrelevant traffic.

• Improving keyword targeting to focus on high-intent searches.

• Monitoring budget allocation to maximize click volume without increasing overall spending.

• Reviewing ad performance and making adjustments to improve Click-Through Rate (CTR).

• Monitoring conversion trends and user behavior to identify optimization opportunities.

• Evaluating geographic performance and refining location targeting where necessary.

• Regular quality checks to ensure campaigns remained competitive and cost-efficient.

Overall Result

The campaign showed stronger cost efficiency during June by substantially reducing CPC while increasing traffic potential through geographic expansion and continuous optimization. These improvements position the account for stronger lead generation and better return on advertising spend in the coming months.