Client :
Absolute Best Wellness
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
176
IMPRESSIONS
2.7k
AVG.CPC
$2.18
CTR
%6.52
AD OPTIMIZATION SCORE
%94
CAMPAIGN COST
$383
Campaign Optimization Actions Taken in the Past Month:
Weekly Keyword Review and Negative Keywords:The campaign was reviewed weekly, and keywords that were deemed unrelated to your business but were flagged by Google were added to the Negative Keywords list.
Identifying Lower-Cost Keywords:
To find more cost-effective keywords, we added some phrase match keywords to the search list. Once we identified suitable keywords, we removed these phrase match keywords. The phrase match keywords added were:"massage near me"
"Local Massage Therapy"
Successful Identification of Low-Cost Keywords:
Using the above phrase match keywords, we identified several keywords with a CPC of less than $1 that were added to the ads:[a spa near me]
[places to get a full body massage]
[relaxing massage near me]
[san pedro massage]
[the best massage near me]
Keyword Management:The total number of keywords in the search list exceeded 50, with some receiving no impressions. To optimize the ads and manage the remaining keywords effectively, we removed the underperforming keywords.
Plans for Next Month:
Our primary goal in the past month was to identify keywords with the lowest possible CPC, which we successfully achieved.
In the coming month, we will focus on increasing the Quality Score of these keywords to reduce the cost per click and further optimize the campaign.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.