Client :
Absolute Best Wellness
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
169
IMPRESSIONS
2.3k
AVG.CPC
$3.2
CTR
7%
AD OPTIMIZATION SCORE
94%
CAMPAIGN COST
$523
Actions Taken in November
Weekly Review and Optimization:
The campaign was reviewed weekly, and new keywords with high conversion potential were added to the ads. Examples of these keywords include:chiropractor san pedro
chiropractor long beach
chiropractor in san pedro ca
Negative Keyword Updates:
Irrelevant keywords that were triggering ads were identified and added to the Negative Keywords list to improve targeting efficiency. Some of these keywords include:24 7 chiropractor near me
art chiropractor near me
best thai massage near me
phrase Match Keyword Testing:
To identify more cost-effective keywords, certain phrase match terms were temporarily added to the search keyword list. Once the desired keywords were identified, these broad match terms were removed. Examples include:"Find a Chiropractor"
"chiropractor long beach"
Recommendations for Next Month
User Behavior Analysis with Microsoft Clarity:We plan to install Microsoft Clarity on your website to analyze user behavior. This will help identify potential issues on the landing page and make necessary improvements to boost conversion rates.
By implementing these strategies, we aim to optimize the campaign further and increase its overall performance.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.