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Client :
Absolute Best Wellness
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS 
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
202
IMPRESSIONS
2.9K
AVG.CPC
$2.3
CTR
6.96%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$464

Actions Taken in January:

  1. Weekly Campaign Review and Optimization:
    The campaign was monitored and optimized on a weekly basis. During this process, irrelevant keywords that were causing ads to fire in unrelated searches were added to the negative keyword list. Some of these keywords include:[24 hours massage near me]
    [best swedish massage near me]
    [black owned med spa near me]
    [cheap massage near me under $50]
    [chiropractic downey]
    [foot massage and pedicure near me]

  2. Removing Non-Performing Keywords:
    Keywords that had received no impressions or clicks were removed from the search keyword list to allow for more effective campaign management and analysis of performing keywords. The removed keywords include:[cheap massage nearby]
    [massage near me within 5 mi]
    [massage special near me]
    [places to get a full body massage]
    [the best massage near me]

  3. Disabling Google Ads Auto-Apply Changes:
    In January, Google Ads' Auto-Apply system made several changes automatically, adding broad match keywords to the campaign without permission. These keywords were immediately removed, and the Auto-Apply feature was disabled to prevent unwanted modifications in the future.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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