As part of our campaign expansion strategy, we created four separate service-specific ad groups to better segment traffic, improve keyword targeting, and identify which services generate the highest return on investment.

Each ad group is being optimized individually to ensure that budget is allocated to the most profitable opportunities. During this phase, we first focused on the Tow Truck ad group. While the ad group generated relevant traffic, average CPCs were consistently high, reaching approximately $7 per click due to strong competition within the market. Given the current budget limitations, we decided to temporarily pause this ad group while we continue evaluating the performance of the other services and determine which areas provide the best return.

Our current optimization efforts are focused on the Car Unlock Service ad group. At present, average CPCs are approximately $3 per click, which is significantly more manageable within the available budget. The primary objective now is to improve conversion performance by refining keywords, search terms, ad copy, and audience targeting to increase the likelihood of generating leads from the existing traffic.

Throughout the month, we have continued monitoring user behavior, search intent, and engagement metrics across all service categories. These insights will help guide future optimization decisions and allow us to better understand which services resonate most strongly with potential customers.

Over the coming month, optimization work will continue across the remaining ad groups. We will also be reviewing user behavior data and landing page performance to identify opportunities for conversion rate improvements. Based on these findings, additional landing page enhancements may be implemented to improve user experience, strengthen trust signals, and increase lead generation efficiency.

Additional routine management activities completed during the month included:

• Search term analysis and negative keyword expansion

• Keyword bid adjustments based on performance data

• Ad copy reviews and optimization

• Budget monitoring and spend allocation

• Click-through rate and conversion performance tracking

• Competitor and auction insights analysis

The current focus remains on identifying the highest-performing service categories, maximizing the efficiency of the available budget, and building a stronger foundation for future campaign growth.